merit's new signature lipstick — clean, vegan, cruelty-free
...and officially launching today!
You've likely seen Merit — either strolling through Sephora or scrolling through TikTok — and for good reason. Known for their minimalist approach to beauty, their products are all formulated with clean ingredients, are of course vegan / cruelty-free, and are meant to enhance your natural beauty with products that are multi-purpose and aesthetically pleasing.
Ahead of their Signature Lip launch, I was lucky enough to be gifted a few of their products to try, including the lipstick in the pinkish-nude shade Baby, pictured above. Here are my thoughts.
the first look
Upon opening my package, I was surprised to see an adorable marigold makeup bag with a chic corduroy texture in lieu of the typical bubble wrap and tissue paper one might find. Big enough to store some of your everyday faves, I was pleased to discover that all first orders from Merit receive their products housed in this free gift — which is quite rare in the beauty world, these days.
Made from 30% recyclable materials, the lipstick's packaging most definitely feels luxe, with a sheer copper case and smooth gold bullet. Though the product itself has no fragrance (which I personally tend to like), it acts as a nice reminder that their range is completely clean and free of unnecessary ingredients that may be harmful.
Lightweight, buildable, and with a subtle satin sheen, the lipstick formula definitely feels hydrating and soft on my lips. While it isn't the most powerfully pigmented lipstick I've tried, it is definitely a beautiful, everyday nude hue that is perfect for those no-makeup makeup looks. In other words, it's not quite a favorite that is going to replace my ride or dies, but it is a pretty shade that feels comfortably 'barely there,' will complement those simple, everyday looks, and will absolutely be kept in my purse for midday touch-ups (especially throughout the warmer summer months, when you want to feel light and airy).
If minimal is your motto, Merit is the most definitely the brand for you.